PLAN. WRITE. PUBLISH.*
*Your 10-Month Book Creation Program
taking you from unformed idea to published author, with books in hand
You’ve spent years developing deep expertise in your field. You’ve helped countless clients, solved complex problems, and accumulated insights that could genuinely improve other people’s lives.
Now you’re ready to capture that knowledge in a book, not to boost your ego or chase bestseller status, but because you know what you’ve learned deserves a wider audience.
This comprehensive program takes you from the initial spark of an idea to published author with a quality ‘short-read, long-impact’ business asset in hand—in just 10 months.
Yes, there is a lot of information on this page, so take your time and absorb it all – or shortcut things by arranging a call with me, and I will give you an hour of my time to go through it with you.
Why this Program Will Work for You
You’re confident in your specialised area, but you recognise that writing a strategic, reader-focused book requires different skills.
You might feel overwhelmed by the gap between the valuable insights in your head and the polished books you see people launching online.
You need a partner who understands both the substance of what you’re trying to say and the craft of saying it well. Someone who can help you shape your ideas into a focused, impactful book that truly serves the readers who need it most.
This program is different. You’ll work individually with Bev Ryan (accredited non-fiction book coach, developmental editor and book production manager) as your one expert guide, following her proven process, with access to a trusted, professional behind-the-scenes team with the editing and design skills you require. You receive continuous support from your first brainstorming session to holding your finished book in your hands, feeling confident with what’s next.
Here’s Your 10-Month Transformation Journey
MONTH 1: DISCOVERY PHASE
Build the strong foundation that makes everything else easier
Identify your book and business goals
We’ll develop the firm foundation that turns your book from a nice-to-have into a must-have business tool. Together, we’ll clarify exactly how your book will become an integral part of your business growth, open doors, and attract ideal clients and opportunities.
Define your ideal reader & the transformation you offer them
Stop writing for everyone and start writing for someone. We’ll create a detailed profile of your perfect reader—the person whose life will be transformed by your message and who will become your biggest advocate.
Craft your core message
Your unique perspective is your competitive advantage. We’ll distil years of experience into a compelling, memorable message that resonates deeply and spreads naturally.
Choose your book structure
No more confusion about how you can best bring your knowledge together and structure it in book form. With some help, you will select the perfect framework that showcases your expertise while keeping readers engaged from cover to cover. There are more than 10 formats that work perfectly for short-read long-impact books.
Identify foundational requirements
Will you set up your own publisher imprint and logo? Do you need new author photos, website pages (or a new site), and/or other assistance to prepare for the launch of your book? [Some specific costs like photos or web pages are not included in this program, but we can assist you or refer you to the professionals you need.]
DISCOVERY PHASE DELIVERABLES
A clear overview of your book project within your business
Ideal reader profile
Core message statement
Book structure
Marketing preparation checklist
MONTH 2-3: PLANNING PHASE:
Construct your book for maximum impact
Build your transformational content framework
Create the content plan that ensures every chapter builds momentum toward your reader’s transformation. This isn’t just an outline—it’s your blueprint for maximum impact.
Design implementation tools to assist your reader
Your book becomes even more valuable when readers can easily apply what they learn. You’ll create worksheets, templates, and action guides that turn insights into results.
Plan actionable chapters in detail
Each chapter will deliver real value that your readers can implement immediately. You’ll design content that creates quick wins while building toward lasting change.
Begin writing key chapters that introduce your book to your readers and outline your promise to them
These early chapters ensure you find a writing voice you are comfortable with, and ensure you are writing with your reader in mind.
WRITING PHASE DELIVERABLES:
A chapter-by-chapter outline, focussed on the reader’s journey
Chapter content briefs (with key points, stories, and examples mapped out)
Implementation tools framework (worksheets, templates, checklists)
Writing schedule with milestone dates
Two key chapter drafts to frame your ideas
MONTHS 4-7: WRITING PHASE
Turn your plan into a polished manuscript with confidence and momentum
Write with clarity and purpose
No more writer’s block or endless revisions. With a clear plan, you’ll write with confidence, knowing every word serves your reader and your business goals.
Ensure reader engagement and impact
Keep readers turning pages and taking action. We’ll help you craft compelling stories, practical examples, and clear next steps that create genuine transformation.
Accountability to external deadlines
Stay on track with structured milestones and regular check-ins. You’ll have the support and gentle pressure needed to cross the finish line.
Feedback as you progress
Get expert guidance when you need it most. Regular feedback sessions with a writing coach ensure your book stays focused, engaging, and aligned with your goals.
WRITING PHASE DELIVERABLES:
Complete first draft manuscript
Bi-weekly progress reviews and feedback
Refined implementation tools
Beta reader feedback integration (optional – will require more time)
MONTHS 8-10: PUBLISHING PHASE
Polish, design and launch your professional book to the world
Professional editing and refinement
Polish your manuscript to professional standards. Your ideas deserve a presentation that matches their quality—clear, compelling, and error-free.
Design a compelling cover and layout
First impressions matter. Your book will look as professional as it sounds, with a design that attracts your ideal readers and reflects your brand.
Publish and launch effectively
Navigate the publishing process with confidence. From ISBN to distribution, we’ll handle the technical details so you can focus on what matters most—connecting with readers.
Receive 50 print copies
Hold your finished book in your hands and share it with key contacts, clients, and prospects. There’s nothing quite like the impact of a physical book with your name on the cover.
PUBLISHING PHASE DELIVERABLES:
Professionally edited manuscript
Custom cover design
Interior layout and formatting
Published book (available on Amazon and other platforms)
50 physical copies for your use
Foundational launch strategy and marketing guidance
You retain 100% ownership of your copyright, IP, book files, and sales.
What Makes ‘From Idea to Book in Hand’ Unique
Business-First Approach
This isn’t just about becoming an author—it’s about creating a strategic business asset. Every decision we make considers how your book will serve your business goals, attract ideal clients, and establish your authority.
Focus on Short-Read, Long-Impact
Your book will be designed for busy professionals who want actionable insights they can implement immediately. We’re not writing 300-page tomes that sit unread on shelves—we’re creating focused, powerful books that readers actually finish and implement.
Seamless Integration
Each phase builds naturally on the last. No gaps, no momentum loss, no wondering ‘what’s next?’ You’ll move smoothly from discovery to planning to writing to publishing with one point of contact and continuous support from Bev and her trusted team of experts.
Done-With-You Support
You’re not alone in this. Working closely with Bev Ryan, you’ll have expert guidance at every step, from planning to writing to publication. Think of it as having a seasoned publishing partner and friends in your corner for 10 months straight.
Clear Completion Path
With clear milestones, regular accountability, and continuous support, you’ll have everything you need to actually finish. No more abandoned manuscripts. No more ‘someday I’ll write that book.’ (Disclaimer: Your results will reflect your own dedication and contribution to your project.)
All-Inclusive Package
Everything you need is included—no surprise costs, no ‘oh, that’s extra’ moments. From planning sessions to editing to cover design to print copies, it’s all covered. (Unless you deviate from the inclusions – then we will chat about any extra costs involved.)
Investment & Pricing Structure Options
Full Investment (Best Value)
$18,000 AUD
Single payment at program start
Includes everything for all 10 months
Best value option
Demonstrates commitment to completion
Step-by-Step Investment
4 instalments over 8 months ($19,000 total)
Commencement: $4750 (Months 1-2)
Planning: $4750 (Months 3-4)
Writing: $4750 (Months 5-6)
Publishing: $4750 (Months 7-8)
Monthly Investment Plan
$1950/month for 10 months ($19,500 total)
Spread investment across the entire journey
Easiest on cash flow
Maintains continuous commitment
Most accessible option for many entrepreneurs
What’s Included in Your Investment
18+ hours of one-on-one coaching and consultation across all four phases
Bi-weekly accountability check-ins (20 sessions total)
Complete strategic book plan customised to your goals
Detailed chapter-by-chapter content framework
Implementation tools development (worksheets, templates, guides)
Ongoing writing feedback and review
Professional developmental editing
Professional copy editing
Custom cover design
Interior formatting and layout
ISBNs and barcode
Amazon & IngramSpark distribution setup
50 print copies delivered to you
Marketing preparation guidance
Email support throughout the 10 months
Resources and templates developed for you
Who This Program Is For
This comprehensive program is perfect for you if:
♦ You have valuable expertise but struggle to organise it into a coherent book structure
♦ You need accountability and guidance to actually finish what you start
♦ You prefer to work with a coach rather than watching training videos and stumbling along
♦ You’re ready to invest 10 months in becoming a published authority
♦ You value expert support and proven processes over figuring it out alone
♦ You want one clear path to follow instead of piecing together advice from multiple sources
Who This Program Is NOT For
This program isn’t the right fit if:
♦ You’re looking for a ghostwriter to write the book for you (this is a done-with-you program, not done-for-you)
♦ You’re not willing to commit to regular writing time and check-ins
♦ You want to self-publish immediately with minimal planning or refinement
♦ You’re hoping to write a book that sells itself (This program is for authors who understand their role is to leverage their books to build their business & brand.)
♦ You’re not prepared to make the time and financial investment required
Your Success Timeline
Month 1:
Crystal-clear vision for your book and business goals
Month 2:
Complete strategic foundation and book structure
Month 3:
Detailed content framework, chapters mapped, implementation tools designed
Month 4:
Writing schedule locked in and writing begins
Month 5:
First chapters written with confidence, momentum building
Month 6:
Rough first draft completed, refinement begins
Month 7:
Complete manuscript in hand
Month 8:
Editing takes place. Cover design underway.
Month 9:
Page design, layout and final proofreading occur. Cover completed.
Month 10:
Published book, 50 copies in hand, ready to share with the world
Frequently Asked Questions
What if I fall behind on writing?
Life happens. Our bi-weekly check-ins help us catch issues early and adjust your timeline as needed. We build in some flexibility while maintaining momentum toward your 10-month goal.
Can I complete this program in less than 10 months?
Yes. You may have more time than others to focus on this project. You may have begun work on a manuscript that you now want improve and finalise, rather than beginning from scratch.
Do I own all the rights to my book?
Absolutely. You retain 100% ownership of your intellectual property. The book is yours—the ideas, the content, the rights, everything.
What if I've already started writing?
Perfect! We’ll assess what you have, integrate it into our framework, and keep moving forward. No work goes to waste.
Can I take longer than 10 months?
The program is designed for 10 months because that timeline balances momentum with sustainability. However, if you need an extension, we can discuss options.
What happens after the 10 months?
You’ll have a published book and all the tools to use it effectively. If you’d like ongoing marketing support or help with your next book, we can explore that separately.
Will my book be available everywhere?
Yes. We’ll set up distribution so your book is available on Amazon, other major retailers, and can be ordered by bookstores.
Are the payment options flexible?
Payments can be paused if services are paused due to unforeseen circumstances.
Refunds for partial payments already made are not available if a client discontinues.
In the case of full payment at commencement, a partial refund may be negotiated depending on circumstances and the extent of services already delivered.
Ready to Transform Your Expertise Into Your Most Powerful Business Asset?
Your knowledge has the power to change lives and grow your business—but only if it reaches the right people in the right way.
In 10 months, you could be holding your finished book in your hands, ready to share it with clients, prospects, and your professional network.
Or you could still be thinking about it.
The only difference is the decision you make today.
Let’s make it happen together.
During this 45-minute session, we’ll:
♦ Explore your book idea and business goals
♦ Assess whether ‘From Idea to Author’ is the right fit
♦ Map out what your book journey could look like
♦ Answer any questions you have about the program
No pressure, no obligation—just a conversation about your vision and how we might bring it to life together.